Mobile Application Development
Software Development And Marketing From Concept To MVP To Market
It’s important to note, that as mobile application development is a process, and often a more in-depth experience than most people realize, that many people get “lost” along the way. Many reasons are behind this, but one of the more common issues is working with a technology partner (or partners) they aren’t quite capable of getting a the application completed or to market. As a result of this, WillowEvolve.ai offers not only our complete application development services, but any of our individual services ala carte. The following selection of services can be employed to help you achieve your goals if they have gone off track.
User Experience Research and Design
User Interface and Graphic Design
Prototyping and Concept Validation
Engineering and Software Architecture Planning
Mobile Application Project Management
Platform and API Development
Mobile Development Services
iOS (Swift, Objective C, React Native, Xamarin Native, Xamarin Forms)
Android (Java, React Native, Xamarin Native, Xamarin Forms)
Mobile Application Testing and Validation
Application Lifecycle and Deployment Management
Marketing and Go To Market Planning
Monetization and Financial Planning
Long Term Development and Upgrade Support
The Evolve Process
It all starts with a clear definition of the problem that the application is trying to address. This overarching definition helps anyone who becomes involved with the application understand the end goal, and what the application really needs to do. The clearer and more robust this definition, the more likely you can identify which team members “get it” – and to avoid hiring or engaging with those that don’t.
The next step is understanding the user experience. More and more companies are beginning to understand the importance of user experience. This being said, many people still confuse the user interface with user experience. User experience goes much deeper than the graphics and pictures in an application. User experience speaks to how users will interact with the app, how they feel about, and how connected they feel to it. Great user experience means users who love the application, are dedicated to sharing and helping expand your market share, and that give the most constructive feedback, which is geared toward helping you improve. This part of the process involves development of user personas, understanding your market, getting feedback about use from potential customers, and presenting solutions to small test groups to perform research and document results that can drive the rest of the process.
Once we understand the right user experience, we focus on the simultaneous development of the marketing plan and user interface concept. The user experience understanding drives both of these steps with nearly equal importance. We are often questioned as to why we begin the marketing before we have completed development, and the answer is quite simple; if we cannot develop a market the application will not succeed. As the software development aspect of the project is often the most costly, it is important to begin developing a market BEFORE those expenditures are made, so that alterations to the design, marketing, and overall concept can be made and you can avoid costly re-development.
Before we begin development our most important step is the right selection of technologies. This step helps us create the most efficient budget, timeline, and understanding of what can be created during the development cycle. Some technologies allow us to create a more robust and ultimately more long-lasting solution, but can exponentially increase the price. Other technologies allow us deeper access to the platform and can create more unique designs, but again increase cost significantly. The technologies we select will often determine when application upgrades need to be made, and what the price of application development will be now, and in the future.
The next step of course is engineering, architecture, and software development. This 3-Part process involves creating a solution that fits the user experience, allows the design to function most efficiently (in terms of speed and cost), and allows the application to be robust, support growth, and last as long as possible. An important part of this step, and many of the steps preceding is proper project management. As part of the Evolve Process we utilize a proprietary project management process based on Agile-Scrum that helps us give clarity to our clients during the project lifecycle, avoid delays, and utilize resources most efficiently. Our goal here is to create an MVP (minimum viable product) that will allow you to go to market and provide a product to customers that they will enjoy, get use of, and that you can begin earning revenue from. The final goal being the avoidance of creating an expensive product with too many features, that doesn’t quickly earn back its cost.
After software development is completed we begin the testing and validation process. Typically we have a testing and approval group created from prior steps in our process (user experience validation) and can test the application with small groups of people who can help us ensure the product is mostly bug-free and ready for deployment. Our processes also involve automated testing and testing in many environments to reduce the time typically involved in human-only beta testing processes.
Once the application is deployed, and the marketing plan is in effect we begin our long-term support efforts. This involves tracking issues with the application, recommendations for change, areas where the application can be made more efficient, and working with how to improve the cost and income structure of the application to help make it more profitable in the long run.
What is it like to be a WillowEvolve.ai Customer?
At WillowEvolve.ai we act as your representatives and consider our mobile application team your team. We align ourselves with your goals, and focus on achieving and supporting them on a daily basis. We deeply involve you in the decision making process to ensure that you are driving the direction of development and that things never feel “out of control.”
Our project management systems allow you constant insights into not only progress in the project itself, but clear understanding of any problems, and how they will be solved to keep the project on track, on budget, and on time.
Get In Touch
If you are interested in working with WillowEvolve.ai, or just want more information, please fill out the form below and one of our expert staff will get in touch with you.